Start with the practical bottleneck.
Most notes begin with a simple working question: where does the customer, owner, or team member have to guess? The answer usually points to the first fix.
About the notebook
Karl Stolly keeps notes on what small businesses should fix first.
My Businesses is written from Spokane, Washington, as Karl's working notebook for practical improvements: clearer pages, better customer answers, stronger proof, and the first fixes that make a business easier to explain and recommend.
Composite examples are labeled.
Some notes use composite examples to show a pattern. Those examples should be labeled clearly and should not read like claimed client results.
Useful before comprehensive.
A note should help someone make a better first pass. The goal is not to turn every article into a complete consulting engagement.
Good place to start